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2011 Draft Prep Guide
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Jamey Eisenberg

Draft prep: Be right on target in 2008

By | Senior Fantasy Writer


Lee Evans would like to develop a better rapport with Trent Edwards in 2008. Last year, the two had trouble connecting.

Top Red Zone Attempts in '07
(* Elias Sports Bureau)
Player RZ Attempts RZ TDs
Joseph Addai 56 12
Edgerrin James 53 6
Clinton Portis 52 10
LenDale White 51 7
LaDainian Tomlinson 50 11
Maurice Jones-Drew 49 7
Jamal Lewis 48 7
Willie Parker 45 2
Marion Barber 44 8
Thomas Jones 44 1
Marshawn Lynch 44 5
Willis McGahee 42 5
Warrick Dunn 40 3
Brian Westbrook 39 5
Earnest Graham 37 7
Rudi Johnson 36 3
Aaron Stecker 31 5
Kenny Watson 30 7
Adrian Peterson (Chi.) 30 3
Ryan Grant 30 4

Evans is used to seeing a certain number of passes in his direction. When J.P. Losman was the starting quarterback last year, he threw in Evans' direction 7.7 times a game. Edwards replaced Losman in 2007 and will be the starter this year, but Edwards only threw at Evans 6.7 time a game.

Even though Evans was still thrown at 113 times in 2007, the lack of attempts is part of the reason he struggled. Evans went from 82 catches for 1,292 yards and eight touchdowns in 2006 to only 55 catches for 849 yards and five touchdowns last year. Evans is hoping his stats will improve this season, and he knows having Edwards throw more in his direction will help.

As a Fantasy owner, you want to know who is catching the most passes and touchdowns, whether it's a wide receiver, tight end or running back, to determine their draft value. But another example of who is getting the ball from the quarterback is a new statistic Fantasy owners can count on -- targets.

A target is how many times a quarterback attempted a pass in the direction of his teammate. For example, Brandon Marshall was the most targeted player in 2007 with 170 passes thrown his way (he finished with 102 catches for 1,325 yards and seven touchdowns). Quarterback Jay Cutler attempted 467 passes last year, so 36 percent of his throws went toward Marshall. The other 68 passes Marshall didn't catch were from good coverage, bad throws or drops -- he had eight according to STATS, Inc.

Now, Marshall didn't finish as the best wide receiver in the NFL last year. Randy Moss set the NFL record for touchdown catches with 23, T.J. Houshmandzadeh and Wes Welker tied for the most receptions with 112 and Reggie Wayne had the most receiving yards with 1,510. But Marshall was a big part of Denver's offense, and that's something Fantasy owners can look into when making a decision to draft a wide receiver.

At running back, you wouldn't think of Earnest Graham as a receiver, but he was the fourth-most targeted running back in 2007 at 70 targets, with Kenny Watson (67) a surprising sixth and Chicago's Adrian Peterson (65) seventh. Tony Gonzalez (155) also was a surprise as the most-targeted tight end in 2007, ahead of Kellen Winslow (148), Jason Witten (142) and Antonio Gates (117), who are considered the three best at their position.

As part of the targets stat, we also looked into who were the most productive players in the red zone, which is the area inside the opponents' 20-yard line. This is helpful for Fantasy owners, especially in touchdown-only leagues, to know who a quarterback is looking for when they are trying to throw a touchdown.

For example, nine of tight end Dallas Clark's 11 touchdowns in 2007 came in the red zone, with 22 passes thrown in his direction. Wayne, by comparison, only had four red zone touchdowns with the same number of targets. That shows how much faith Peyton Manning has in Clark.

We also examined touches for running backs in the red zone, which will help Fantasy owners determine the players coaches trust when they get close to the end zone. LenDale White scored all seven of his touchdowns in 2007 inside the red zone. Clinton Portis also scored 10 off his 11 touchdowns inside the 20.

Targets and red-zone touches might not be the best way to draft your Fantasy team. But when choosing between players, especially in leagues where receptions count, it could be a deciding factor. Remember, you want players who are productive, but you also want players who are involved in the game plan.

Three-year Target Averages
Wide receivers '07 targets 3-year avg. Tight ends '07 targets 3-year avg. Running backs '07 targets 3-year avg.
Torry Holt 147 163 Antonio Gates 118 126 Brian Westbrook 120 109
Chad Johnson 161 156 Tony Gonzalez 156 125 LaDainian Tomlinson 86 81
Chris Chambers 129 149 Jeremy Shockey 93 110 Reggie Bush 99 73
Larry Fitzgerald 167 148 Jason Witten 142 108 Steven Jackson 52 72
Donald Driver 122 147 Chris Cooley 110 103 Frank Gore 69 59
Steve Smith 149 147 Alge Crumpler 71 97 Michael Pittman 39 53
Plaxico Burress 141 144 Kellen Winslow 149 90 Larry Johnson 42 53
Anquan Boldin 100 142 Randy McMichael 66 89 Kevin Faulk 61 51
T.J. Houshmandzadeh 169 139 Todd Heap 35 88 LaMont Jordan 34 51
Reggie Wayne 157 139 L.J. Smith 43 77 Kevin Jones 44 50
Derrick Mason 164 137 Dallas Clark 101 70 Chester Taylor 43 49
Joey Galloway 98 131 Desmond Clark 67 65 Ronnie Brown 46 44
Terrell Owens 144 130 Benjamin Watson 49 65 DeShaun Foster 36 43
Randy Moss 160 127 Bo Scaife 78 64 Clinton Portis 60 42
Laveranues Coles 89 124 Heath Miller 61 56 Warrick Dunn 59 41
Andre Johnson 86 122 Alex Smith 53 55 Thomas Jones 34 40
Hines Ward 112 117 Owen Daniels 93 48 Aaron Stecker 42 40
Roy Williams 103 116 Donald Lee 63 46 Mewelde Moore 8 40
Santana Moss 115 116 Jerramy Stevens 21 46 Maurice Jones-Drew 56 39
Lee Evans 114 115 Chris Baker 61 44 Ladell Betts 32 38

Do you have a Draft Prep question? Send your thoughts to DMFantasyFootball@cbs.com and we'll get to as many as we can. Be sure to put Attn: Draft Prep in the subject field. Include your full name, hometown and state.

 
 
 
Player News
Rashard Mendenhall
PUP list in Mendenhall's future
Rashard Mendenhall, RB, PIT
2:15 PM
News: Steelers GM Kevin Colbert said Monday that there's a good chance RB Rashard Mendenhall will start the season on the Physically Unable to Perform list. If so, he'd be forced to miss at least the first six games of the regular season. Moreover, Colbert is not convinced that Mendenhall will be able to contribute at all in 2012. "I never feel good about an ACL for a year," Colbert said according to the Pittsburgh Post-Gazette. Mendenhall tore his right ACL in Week 17 of last season; recovery time for such injuries is anywhere from nine months to a year.
Analysis: With Mendenhall iffy, it's time to start giving some legit consideration to Isaac Redman as the primary rusher for the Steelers in 2012. Redman started the Steelers' playoff game at Denver and had 121 yards on 17 carries and 21 yards on two catches. He'll likely get the first crack at starting in place of Mendenhall. There's still a lot of time between now and the regular season, but for now it's probably safe to expect Mendenhall to not be at even close to 100 percent to start the year, which will absolutely impact his Fantasy value. By August, you might be drafting Mendenhall as a middle- to late-round sleeper you'll have to sit on for a while. We'll keep you posted on Mendenhall as best as we can.

Randy Moss
Moss: I'm coming back
Randy Moss, WR, TEN
10:10 AM
News: Randy Moss took to UStream on Monday morning to announce that he plans to return to football in 2012. Moss didn't play last season after fizzling out with the Titans during a tumultuous 2010. Moss answered fan questions on the live video site and made it clear at the end of his web stream that he intends to play again after stepping away for personal reasons. "Your boy will be back for the upcoming season," he said. "Hopefully I can get on a team and finish this thing the way I want to." NFL Network reports that teams have already been calling his agent following the news.
Analysis: Most people remember Moss for his incredible big plays and ridiculous stats, such as the 17 touchdowns he scored as a rookie, or the record-breaking 23 touchdowns he caught in 2007, or the 14,465 yards he gained from 1998 to 2009. But some will remember him for a very counterproductive 2010 in which he caught just five touchdowns on 28 grabs with three different teams. If he does indeed return to football, where he plays and how quick he is will ultimately determine whether he's worth a late-round flier or something far more substantial.

Calvin Johnson
Lions want to lock up Megatron
Calvin Johnson, WR, DET
9:39 AM
News: Lions president Tom Lewand, who controls Detroit’s salary cap compliance, says the team has had positive negotiations with WR Calvin Johnson over a contract extension. “(Johnson’s) got a good relationship with Matthew (Stafford),” Lewand told a local radio station in Detroit. “There’s a desire to keep that (relationship) together. When that desire exists, you can get deals done.” Johnson is entering a contract year in 2012 and is coming off a sensational season, finishing the regular season with 96 catches for 1,681 yards and 16 touchdowns with another 211 yards and two touchdowns in one playoff game against the Saints.
Analysis: Johnson is not going to leave the Lions if Detroit has anything to do with it, and we expect him to get a big deal soon. Regardless of if he's in a contract year or not in 2012, it's clear Johnson is the No. 1 WR in Fantasy, and he should be drafted in Round 1 in all formats.

DeSean Jackson
Eagles could franchise D-Jax
DeSean Jackson, WR, PHI
9:36 AM
News: The Philadelphia Inquirer reports that the Eagles are going to use the franchise tag on WR DeSean Jackson. The report says the Eagles will not let Jackson, whose contract is set to expire, walk without getting something in return. Feb. 20 is the first day NFL teams are permitted to franchise one player before he reaches free agency. March 5 is the deadline. At 4 p.m. on March 13 the league year starts and players with four or more years of service who are not under contract are eligible to become unrestricted free agents. Jackson, who signed a four-year, $3 million deal as a rookie in 2008, will not reach the open market because the Eagles are expected to franchise him. The receiver would stand to earn approximately $9.5 million - nearly $9 million more than he made in base salary last season - if he played next season under the tag. Jackson said immediately following the season finale that he would be fine with the franchise designation.
Analysis: Jackson's play slipped some last season, partly due to his distraction over his contract, but he still caught 58 passes for 961 yards and four touchdowns. His deep routes and ability to take multiple defenders often opened up the Eagles offense underneath. Keep an eye on what happens with Jackson and where he ends up in 2012. With the Eagles he would be considered a No. 2 Fantasy WR with upside, but if he leaves Philadelphia then his value will be determined by who his quarterback is and his contract. He will likely be drafted around Round 5 in most leagues.

Isaac Redman
Redman in line to start for Steelers?
Isaac Redman, RB, PIT
2:23 PM
News: Steelers GM Kevin Colbert said Monday that there's a good chance RB Rashard Mendenhall will start the season on the Physically Unable to Perform list. If so, he'd be forced to miss at least the first six games of the regular season. Moreover, Colbert is not convinced that Mendenhall will be able to contribute at all in 2012. "I never feel good about an ACL for a year," Colbert said according to the Pittsburgh Post-Gazette. That would open the door for Isaac Redman to be the starting rusher entering training camp.
Analysis: With Mendenhall iffy, it's time to start giving some legit consideration to Isaac Redman as the primary rusher for the Steelers in 2012. Redman started the Steelers' playoff game at Denver and had 121 yards on 17 carries and 21 yards on two catches. He's also stepped up while working with Mendenhall and without him, though his one other start in 2011 was a flop (61 total yards, no touchdowns vs. Tennessee). By August we might recommend drafting Redman with a pick in Round 6 or 7 as a good early-season starting option with potential to be a quality Fantasy choice for the entire season. We'll see how the Steelers' run game shakes out.

Steve Slaton
Slaton, Dolphins likely parting ways
Steve Slaton, RB, MIA
12:56 PM
News: The Palm Beach Post reports that RB Steve Slaton is not expected to return to the Dolphins in 2012. Slaton played in three games this season with zero starts after being picked up on waivers before Week 4. He had 17 carries for 64 yards (3.8 average) with one touchdown and a long of 28 and also returned three kickoffs for 85 yards. Slaton was signed as insurance early in the season when both Reggie Bush (groin) and Daniel Thomas (hamstring) battled injuries.
Analysis: Keep an eye on where Slaton plays in 2012, but he likely has minimal Fantasy value. Ignore him in all leagues on Draft Day.

Doug Baldwin
Baldwin already working hard
Doug Baldwin, WR, SEA
11:14 AM
News: The Tacoma News Tribune reports that Seahawks WR Doug Baldwin is already working out with the hope of building on an impressive rookie season. As an undrafted rookie free agent out of Stanford, he was a long shot to make the team last season, let alone lead Seattle in receiving. But that’s what Baldwin did. He finished with a team-high 51 receptions for 788 yards and four touchdowns, good enough for fourth in the league among rookies in receptions and yards. Baldwin also finished 11th in the league in percentage of receptions caught for first downs (78.4 percent), and fourth in the league with 23 catches on third down to move the chains. The hard-working Baldwin said he thinks he can do better. “I felt like the stats and everything (were) real average,” he said. “But you’ve got to have that sense of confidence about yourself when you step out on the field. To be honest with you, I didn’t think I’d have the opportunity to step out on the field that early. And with that, the transition wasn’t really that difficult because we have such a great coaching staff and they explain everything so well that it makes it easier for you to understand it and grasp the offense.”
Analysis: Baldwin’s production in 2011 secured his spot as Seattle’s slot receiver. But Baldwin wants to be considered a compete receiver. “They say that I’m the slot guy, but every year they’re bringing somebody in to try to take your job – that’s the upper management’s job,” he said. “So my job is to make sure that whoever they bring in doesn’t have a chance. That’s why I’m here, to be honest with you. “I want to be known as the greatest receiver who ever played the game, and it’s going to be hard to do that strictly out of the slot.” We like the way Baldwin is talking, and he has plenty of potential heading into 2012. Plan on drafting Baldwin as a sleeper with a late-round pick in all leagues.

Hines Ward
Ward hopes to remain with Steelers
Hines Ward, WR, PIT
9:53 AM
News: Steelers GM Kevin Colbert said Monday that no decision has been made on the future of Hines Ward. The Pittsburgh Post-Gazette reported previously that if the Steelers did decide to release Ward, he was unaware of it. NFL Network reported that Ward won't be back with the Steelers in 2012 but a source close to Ward refuted the report. Ward's 2012 salary is high and he's expected to at least take a significant pay cut, if not get released altogether. Ward has said many times that he wants to end his career in Pittsburgh but he is determined to play somewhere in 2012, even if the Steelers do not want him. Ward, who turns 36 March 8, has played all 14 of his seasons in the NFL with the Steelers and holds nearly every team receiving record.
Analysis: Keep an eye on what happens with Ward and where he ends up in 2012. No matter where Ward plays, however, he would have minimal Fantasy value, and he is not worth drafting in the majority of leagues.

Josh Morgan
Morgan fine, looks at future
Josh Morgan, WR, SF
9:49 AM
News: The Sacramento Bee reports that 49ers WR Josh Morgan left the team facility after a workout Thursday as if there was nothing wrong with him. Morgan broke his lower right leg on Oct. 9 and was placed on injured reserve. He told the Associated Press that he's begun sprinting again, and he promises to be at full speed in the spring. Coach Jim Harbaugh has said the 49ers want to re-sign Morgan, who is a good fit for their power-based West Coast offense. Morgan, however, likely will test the market in free agency before agreeing to a new deal in San Francisco.
Analysis: Keep an eye on where Morgan ends up in 2012, but he has minimal Fantasy value in the majority of leagues. Morgan is the type of player who is more valuable to his team than Fantasy owners.

Jeremy Shockey
Panthers could bring back Shockey
Jeremy Shockey, TE, CAR
9:46 AM
News: The Charlotte Observer considers re-signing free agent TE Jeremy Shockey a "high priority" this offseason. Shockey was the No. 2 TE for the Panthers behind Greg Olsen, and he had a productive season when he caught 37 passes for 455 yards and four touchdowns and missed only one game to injury.
Analysis: Though not the same receiver he was a decade ago, Shockey still is a dependable target, particularly in the red zone. If his asking price is too high, Panthers could turn to Gary Barnidge, who was having a great 2011 camp before breaking his ankle. Keep an eye on what happens with Shockey, and if he returns to the Panthers as expected he would be a No. 2 Fantasy TE on Draft Day worth a late-round pick in deeper leagues.

 
 
 
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