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Dave Richard

Fantasy Q&A: Arians talks Steelers offense

By | Senior Fantasy Writer


One of the big storylines following the 2008 NFL Draft was the Steelers' selection of running back Rashard Mendenhall with a first-round pick, this on the heels of Willie Parker nearly leading the NFL in rushing yards in 2007. At the time, speculation ran wild with how the Steelers would incorporate Mendenhall into the offense, but we knew we had to wait until training camp was in full swing before the details would be unveiled.

The man at the helm of the Steelers offense is Bruce Arians, an experienced NFL play caller who was one of Peyton Manning's first position coaches and the brains behind the Steelers' aggressive red-zone pass attack last season -- the one that resulted in Ben Roethlisberger's career-best 32 touchdowns. If anyone was going to lay out the plan for Parker and Mendenhall, it would be Arians.

The Steelers' offensive coordinator also touched on what's in store for rookie receiver Limas Sweed, impressive third-year receiver Santonio Holmes and broke some news on another running back that will work with Parker and Mendenhall.

We were surprised when the Steelers drafted Rashard Mendenhall in April, and we assume it's safe to still call Willie Parker the primary running back to start the year. At the same time, we couldn't help but notice his 1.8 yards per carry average in the red zone in 2007. Was that part of the motivation for adding a running back this offseason?

Arians: There were a lot of reasons. I've always been a two-running back guy; when I was the running backs coach at Kansas City when we had Christian Okoye and Barry Word. I don't know if you could ever have enough good running backs because of what happened to Willie. And there's a certain number of carries before you're going to see a decline of some kind or an injury. When Rashard fell in the draft, it was kind of like, 'whoa.' He brought a size factor, a speed factor and he had great hands, so we felt like he was a very capable, ready-to-go guy. I love Willie Parker, and he's our guy, but there are times in games where you'd rather have a bigger guy do some things. Hopefully Rashard will be able to do that for us.

How does Mendenhall look so far in training camp?

Arians: I've been real pleased with him. He came in in great shape. He's attentive, he follows Willie around. We have a great history here of our veterans taking care of the rookies at their positions. Jerome Bettis set a great standard here. So Willie's coaching as hard as (Steelers running backs coach) Kirby Wilson is.

When the offense was in the red zone last year, you put the ball in Ben Roethlisberger's hands and not Willie's. Parker had one touchdown from inside the 10 last season, and we've already mentioned his poor average inside the red zone. Is that something you see continuing this year, or has the red-zone mindset changed heading into 2008?

Arians: I think what happened is, unlike some teams, we get eight-man fronts in the red zone. And that explains Willie's yardage, they gang up on us and not let us pound it in there. And maybe it was a lack of respect last year of Ben and the receivers, so it was much easier for us to throw it in. We'll see how they want to play us this year. We feel like we have the capability of doing either one, and I don't care how we score as long as we score.

I would imagine the draw play will find its way into your red-zone playbook after last year.

Arians: "Yeah. It's been there. You know, Willie's a good power back, too. He's a small stature guy, but he'll pound it up in there. He can put it in at the goal line."

What did you like about Mewelde Moore, and what do you see him doing for you?

Arians: He's a quality veteran who will probably start the season out as our third-down back. He's a good pass protector, good route runner, has good hands and a solid presence in the locker room.

We feel like we've got some good crossover guys. Carey Davis is a fullback and a good runner too with great hands. Willie can play on third downs and has worked out on his hands. We'll see how Rashard's role goes as the season goes; we don't want to throw him into the fire too soon and have something bad happen to him. Anyway, Mewelde is our third-down guy, and I like him.

Willie Parker has plenty of competition in the Pittsburgh backfield in 2008. (US Presswire)  
Willie Parker has plenty of competition in the Pittsburgh backfield in 2008. (US Presswire)  
In a perfect world, what do you see Rashard doing?

Arians: The change-of-pace guy that when you take your starter out, your Pro-Bowl runner out, you're putting in the same quality guy. You don't lose expectations of what you're trying to do. If your backup guy is not the same (type of player as your starter), you might throw it too much. Mendenhall will give us the ability to keep doing what we're doing. He might work as our goal-line runner if he shows the vision and patience for that. And he'll kill the clock at the end of the game, where we were great in September and October, had a couple of injuries, and then we didn't do a very good job of it in a couple of losses where we had the ball in the last three minutes and we gave it back to the other team, which has never been our M.O. We've always been able to run out the clock. He should have fresh legs at that point in the game.

So much has been made of your offensive line, and our impression is that there's been an overreaction to left guard Alan Faneca leaving. You guys seem to still have a capable offensive line. How optimistic are you that your O-line will be fine, and have they exceeded expectations in camp?

Arians: I've been real pleased. I was disappointed when Chris Kemoeatu couldn't start camp on time because I have all the confidence in the world in him and he hasn't been able to (practice) yet. But it's given us the ability to train Trai Essex as a guard, and he's playing real well. So he gives us left tackle and left guard capability. We have a nice little battle going on at center. We've got a Super Bowl tackle trying to get back into the lineup in Max Starks, and I like our young rookie, Tony Hills. Marvel Smith looks healthy. I like the competition because I think it breeds more success than guys who are complacent.

How much more of the no-huddle offense can we expect to see this season?

Arians: We used it a bunch last year. I felt like we were one of the top four or five teams in the league in no-huddle. It's just expanding it, how we want to expand it. We have the ability to use two or three personnel groups in a no-huddle situation, whether it be a fast-break no-huddle or a speed-up-the-game no-huddle. And Ben likes to play in that style, so it's something we just continue to improve.

We all know what Hines Ward can bring to the table, so let's talk about Limas Sweed. You must have loved seeing him fall into your lap in the draft. He seems like the kind of receiver you can bring along slowly because of the talent ahead of him and just use him in certain situations.

Arians: There's no doubt. We were shocked he fell to us. While it was not a great need for us, when you get quality skill players like this who you don't have to throw into the fire, it's great.

This kid is like a puppy dog following Hines Ward around. When he left practice with a cramp, I told him that it looks like he got shot and he said, 'Aw, man, Hines is gonna kill me. Does it look bad?' And he gives that kind of reaction because Hines gets respect in that locker room. Sweed is a great young talent that doesn't have to be thrown into the fire. He's gonna be real good, in time.

Assuming everyone stays healthy, what do you see Sweed doing this year? Could he also work in the red zone and use his big frame to create mismatches?

Arians: Yes and no. Right now, he's got a chance to be No. 4. There's still a good battle there with Dallas Baker and Willie Reid, two young kids who have been fighting it out. We'll see how that shakes out as he gets more opportunities to play with Ben. He hasn't gotten out there with Ben a whole lot yet because he's working his way up and earning his due.

The other day, he did catch the winning two-minute fade from Charlie (Batch) when he jumped on top of another guy and caught it. So that opened everybody's eyes. We liked that.

Did Ben see it?

Arians: Oh yeah. He liked it, too.

When did you know that Santonio Holmes was going to have a big year last season?

Arians: In the spring. He missed all of the OTAs his rookie year coming out of Ohio State because they're a quarter-system school. So he and I spent a week in the summer trying to teach him the offense by himself. Then he got to camp and was so far behind, and as that season progressed, you saw what was there. Then last spring, he blossomed. He formed a nice rapport with Ben, and we had that guy who could really stretch the field. Now he's become more than just a home-run hitter. He's a chain-mover also. He's really studying the underneath options and choices rather than just using his speed all the time. He's becoming better and better.

Will Holmes see even more work this year?

Arians: He should. Keep him healthy, and I think he could have a real breakout year.

Funny you should say breakout. I've asked a lot of coaches about the famous Fantasy Football theory that most receivers come into their own and have a big year in their third NFL season. Sometimes that can equate to their 75th to 100th reception, based on their football experience. The game seems to get easier for them around those times. Have you seen something similar to that over the course of your career?

Arians: Oh, totally. The game slows down and they start to understand coverage. They've seen enough coverage that they should have a good understanding of where to be and what the quarterback is looking for. It takes that much time to build rapport with a quarterback. Either they've started to taste success and they're hungry, or they've failed and are really, really hungry to make the team. Some catch on sooner obviously, but around that 75th catch, I'd say that's a good barometer on having gotten to a level where the game slows down for you.

And just to do some due diligence on behalf of our dynasty league owners, could you tell me about how rookie quarterback Dennis Dixon has looked early on?

Arians: I've been real pleased. Dennis is a very conscientious, hard-working kid who has been hurt in his development by the style of offense he played in. They're great in college, but when those fast quarterbacks come out against fast defenses, they don't get to run anymore. It's just a matter of calling plays, taking snaps from center and handing them off, typical fundamentals that a lot of these kids coming out of spread offenses never do. We had a kid, Omar Jacobs, a couple of years ago who may have never called a play in the huddle. A coach would signal the play in from the sideline, and he'd never use a snap count, it was a silent count. Just the minute details of playing quarterback. Dennis has worked extremely hard. He's got a real good arm, he needs to continue to work on his accuracy when he has to slide in the pocket. I think this kid is a heck of a talent. It's gonna take some time.

 
 
 
Player News
Rashard Mendenhall
PUP list in Mendenhall's future
Rashard Mendenhall, RB, PIT
2:15 PM
News: Steelers GM Kevin Colbert said Monday that there's a good chance RB Rashard Mendenhall will start the season on the Physically Unable to Perform list. If so, he'd be forced to miss at least the first six games of the regular season. Moreover, Colbert is not convinced that Mendenhall will be able to contribute at all in 2012. "I never feel good about an ACL for a year," Colbert said according to the Pittsburgh Post-Gazette. Mendenhall tore his right ACL in Week 17 of last season; recovery time for such injuries is anywhere from nine months to a year.
Analysis: With Mendenhall iffy, it's time to start giving some legit consideration to Isaac Redman as the primary rusher for the Steelers in 2012. Redman started the Steelers' playoff game at Denver and had 121 yards on 17 carries and 21 yards on two catches. He'll likely get the first crack at starting in place of Mendenhall. There's still a lot of time between now and the regular season, but for now it's probably safe to expect Mendenhall to not be at even close to 100 percent to start the year, which will absolutely impact his Fantasy value. By August, you might be drafting Mendenhall as a middle- to late-round sleeper you'll have to sit on for a while. We'll keep you posted on Mendenhall as best as we can.

Randy Moss
Moss: I'm coming back
Randy Moss, WR, TEN
10:10 AM
News: Randy Moss took to UStream on Monday morning to announce that he plans to return to football in 2012. Moss didn't play last season after fizzling out with the Titans during a tumultuous 2010. Moss answered fan questions on the live video site and made it clear at the end of his web stream that he intends to play again after stepping away for personal reasons. "Your boy will be back for the upcoming season," he said. "Hopefully I can get on a team and finish this thing the way I want to." NFL Network reports that teams have already been calling his agent following the news.
Analysis: Most people remember Moss for his incredible big plays and ridiculous stats, such as the 17 touchdowns he scored as a rookie, or the record-breaking 23 touchdowns he caught in 2007, or the 14,465 yards he gained from 1998 to 2009. But some will remember him for a very counterproductive 2010 in which he caught just five touchdowns on 28 grabs with three different teams. If he does indeed return to football, where he plays and how quick he is will ultimately determine whether he's worth a late-round flier or something far more substantial.

Calvin Johnson
Lions want to lock up Megatron
Calvin Johnson, WR, DET
9:39 AM
News: Lions president Tom Lewand, who controls Detroit’s salary cap compliance, says the team has had positive negotiations with WR Calvin Johnson over a contract extension. “(Johnson’s) got a good relationship with Matthew (Stafford),” Lewand told a local radio station in Detroit. “There’s a desire to keep that (relationship) together. When that desire exists, you can get deals done.” Johnson is entering a contract year in 2012 and is coming off a sensational season, finishing the regular season with 96 catches for 1,681 yards and 16 touchdowns with another 211 yards and two touchdowns in one playoff game against the Saints.
Analysis: Johnson is not going to leave the Lions if Detroit has anything to do with it, and we expect him to get a big deal soon. Regardless of if he's in a contract year or not in 2012, it's clear Johnson is the No. 1 WR in Fantasy, and he should be drafted in Round 1 in all formats.

DeSean Jackson
Eagles could franchise D-Jax
DeSean Jackson, WR, PHI
9:36 AM
News: The Philadelphia Inquirer reports that the Eagles are going to use the franchise tag on WR DeSean Jackson. The report says the Eagles will not let Jackson, whose contract is set to expire, walk without getting something in return. Feb. 20 is the first day NFL teams are permitted to franchise one player before he reaches free agency. March 5 is the deadline. At 4 p.m. on March 13 the league year starts and players with four or more years of service who are not under contract are eligible to become unrestricted free agents. Jackson, who signed a four-year, $3 million deal as a rookie in 2008, will not reach the open market because the Eagles are expected to franchise him. The receiver would stand to earn approximately $9.5 million - nearly $9 million more than he made in base salary last season - if he played next season under the tag. Jackson said immediately following the season finale that he would be fine with the franchise designation.
Analysis: Jackson's play slipped some last season, partly due to his distraction over his contract, but he still caught 58 passes for 961 yards and four touchdowns. His deep routes and ability to take multiple defenders often opened up the Eagles offense underneath. Keep an eye on what happens with Jackson and where he ends up in 2012. With the Eagles he would be considered a No. 2 Fantasy WR with upside, but if he leaves Philadelphia then his value will be determined by who his quarterback is and his contract. He will likely be drafted around Round 5 in most leagues.

Isaac Redman
Redman in line to start for Steelers?
Isaac Redman, RB, PIT
2:23 PM
News: Steelers GM Kevin Colbert said Monday that there's a good chance RB Rashard Mendenhall will start the season on the Physically Unable to Perform list. If so, he'd be forced to miss at least the first six games of the regular season. Moreover, Colbert is not convinced that Mendenhall will be able to contribute at all in 2012. "I never feel good about an ACL for a year," Colbert said according to the Pittsburgh Post-Gazette. That would open the door for Isaac Redman to be the starting rusher entering training camp.
Analysis: With Mendenhall iffy, it's time to start giving some legit consideration to Isaac Redman as the primary rusher for the Steelers in 2012. Redman started the Steelers' playoff game at Denver and had 121 yards on 17 carries and 21 yards on two catches. He's also stepped up while working with Mendenhall and without him, though his one other start in 2011 was a flop (61 total yards, no touchdowns vs. Tennessee). By August we might recommend drafting Redman with a pick in Round 6 or 7 as a good early-season starting option with potential to be a quality Fantasy choice for the entire season. We'll see how the Steelers' run game shakes out.

Steve Slaton
Slaton, Dolphins likely parting ways
Steve Slaton, RB, MIA
12:56 PM
News: The Palm Beach Post reports that RB Steve Slaton is not expected to return to the Dolphins in 2012. Slaton played in three games this season with zero starts after being picked up on waivers before Week 4. He had 17 carries for 64 yards (3.8 average) with one touchdown and a long of 28 and also returned three kickoffs for 85 yards. Slaton was signed as insurance early in the season when both Reggie Bush (groin) and Daniel Thomas (hamstring) battled injuries.
Analysis: Keep an eye on where Slaton plays in 2012, but he likely has minimal Fantasy value. Ignore him in all leagues on Draft Day.

Doug Baldwin
Baldwin already working hard
Doug Baldwin, WR, SEA
11:14 AM
News: The Tacoma News Tribune reports that Seahawks WR Doug Baldwin is already working out with the hope of building on an impressive rookie season. As an undrafted rookie free agent out of Stanford, he was a long shot to make the team last season, let alone lead Seattle in receiving. But that’s what Baldwin did. He finished with a team-high 51 receptions for 788 yards and four touchdowns, good enough for fourth in the league among rookies in receptions and yards. Baldwin also finished 11th in the league in percentage of receptions caught for first downs (78.4 percent), and fourth in the league with 23 catches on third down to move the chains. The hard-working Baldwin said he thinks he can do better. “I felt like the stats and everything (were) real average,” he said. “But you’ve got to have that sense of confidence about yourself when you step out on the field. To be honest with you, I didn’t think I’d have the opportunity to step out on the field that early. And with that, the transition wasn’t really that difficult because we have such a great coaching staff and they explain everything so well that it makes it easier for you to understand it and grasp the offense.”
Analysis: Baldwin’s production in 2011 secured his spot as Seattle’s slot receiver. But Baldwin wants to be considered a compete receiver. “They say that I’m the slot guy, but every year they’re bringing somebody in to try to take your job – that’s the upper management’s job,” he said. “So my job is to make sure that whoever they bring in doesn’t have a chance. That’s why I’m here, to be honest with you. “I want to be known as the greatest receiver who ever played the game, and it’s going to be hard to do that strictly out of the slot.” We like the way Baldwin is talking, and he has plenty of potential heading into 2012. Plan on drafting Baldwin as a sleeper with a late-round pick in all leagues.

Hines Ward
Ward hopes to remain with Steelers
Hines Ward, WR, PIT
9:53 AM
News: Steelers GM Kevin Colbert said Monday that no decision has been made on the future of Hines Ward. The Pittsburgh Post-Gazette reported previously that if the Steelers did decide to release Ward, he was unaware of it. NFL Network reported that Ward won't be back with the Steelers in 2012 but a source close to Ward refuted the report. Ward's 2012 salary is high and he's expected to at least take a significant pay cut, if not get released altogether. Ward has said many times that he wants to end his career in Pittsburgh but he is determined to play somewhere in 2012, even if the Steelers do not want him. Ward, who turns 36 March 8, has played all 14 of his seasons in the NFL with the Steelers and holds nearly every team receiving record.
Analysis: Keep an eye on what happens with Ward and where he ends up in 2012. No matter where Ward plays, however, he would have minimal Fantasy value, and he is not worth drafting in the majority of leagues.

Josh Morgan
Morgan fine, looks at future
Josh Morgan, WR, SF
9:49 AM
News: The Sacramento Bee reports that 49ers WR Josh Morgan left the team facility after a workout Thursday as if there was nothing wrong with him. Morgan broke his lower right leg on Oct. 9 and was placed on injured reserve. He told the Associated Press that he's begun sprinting again, and he promises to be at full speed in the spring. Coach Jim Harbaugh has said the 49ers want to re-sign Morgan, who is a good fit for their power-based West Coast offense. Morgan, however, likely will test the market in free agency before agreeing to a new deal in San Francisco.
Analysis: Keep an eye on where Morgan ends up in 2012, but he has minimal Fantasy value in the majority of leagues. Morgan is the type of player who is more valuable to his team than Fantasy owners.

Jeremy Shockey
Panthers could bring back Shockey
Jeremy Shockey, TE, CAR
9:46 AM
News: The Charlotte Observer considers re-signing free agent TE Jeremy Shockey a "high priority" this offseason. Shockey was the No. 2 TE for the Panthers behind Greg Olsen, and he had a productive season when he caught 37 passes for 455 yards and four touchdowns and missed only one game to injury.
Analysis: Though not the same receiver he was a decade ago, Shockey still is a dependable target, particularly in the red zone. If his asking price is too high, Panthers could turn to Gary Barnidge, who was having a great 2011 camp before breaking his ankle. Keep an eye on what happens with Shockey, and if he returns to the Panthers as expected he would be a No. 2 Fantasy TE on Draft Day worth a late-round pick in deeper leagues.

 
 
 
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