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Dave Richard

The impact of rookies in Fantasy

By | Senior Fantasy Writer


Every time late April rolls around, Fantasy Football fanatics start frothing at the mouth over the incoming crop of rookies. Without having played a second of NFL football, the die-hard football fans start pouring over data and scouting reports on hundreds of players.

This year everyone's eyes are on guys like C.J. Spiller, Ryan Mathews and Dez Bryant. Many have already declared their love for these guys even though they haven't learned their own playbooks. In time they'll know their role and start developing to the specifications of what their teams want them to be. But as that's happening, expectations for Fantasy Football production start to ramp up.

Stop the madness!

In an effort to show just how unimpactful rookies have been over the past four years, we've put together this interactive chart showing you how rookies have finished compared to their veteran counterparts, cross-referencing the information with the average draft position of everyone involved. Please note that for the sake of condensing the data as much as possible, we eliminated the strong majority of veterans who didn't score more than 50 Fantasy points in a season since they were plentiful and considered useless. We considered most rookies regardless of their Fantasy point total.

Also note that undrafted players line the bottom of the chart – we felt it was necessary to include rookies and veterans who weren't drafted in Fantasy leagues but still found a way to make an impact.

We recommend you sort this data by position and by season to get a legitimate feel for how rookies have fared at each position over the last four seasons. Or, if you don't feel like sorting the chart, you can review our thoughts below.

•The first thing that stands out: Over the last four years only 13 running backs and receivers have posted 125 or more cumulative Fantasy points. That mark of 125 points is a barometer for determining a starting rusher or receiver in the most basic of Fantasy leagues. Most running backs and receivers in the NFL don't put up 125 points, but the ones who are considered reliable Fantasy options surpass that total.

That barometer for quarterbacks is around 225 Fantasy points. No Fantasy rookie quarterback over the last four years has topped that total in standard-scoring leagues, though Vince Young (2006) and Matt Ryan (2008) have come very close.

For tight ends the magic number is about 80 Fantasy points, and even that is a bit of a stretch since most leagues have about 20 tight ends total on rosters. Just one tight end: John Carlson (2008) topped 80 Fantasy points as a rookie.

You're better off passing on rookie quarterbacks and tight ends in drafts.

When you compare all of that data vs. the fact that 26 rookies were taken within the first 120 picks on average over the last four years, a bell should be going off in your head: Don't go hog wild on rookies. Consider Raiders running back Darren McFadden the poster boy for this: His average draft position in 2008 was around 36th overall, and he totaled 85 Fantasy points. A toe injury played a big role in that number being what it was, but he still ultimately failed his Fantasy owners (and did again as a sophomore).

•Of all the positions, this chart makes it clear that running backs are the most valuable rookies to consider on Draft Day. That was accepted knowledge anyway. But for those of us who play Fantasy Football for the risk-reward factor, our study says you have a better chance of hitting it big with a prominent rookie than one you'll draft late or claim off waivers. Another statement that makes sense, but it makes sense in a major way: The 17 running backs picked higher than 120th overall averaged 121.2 Fantasy points while the 25 running backs picked after 120th overall averaged an unspectacular 70.48 Fantasy points.

But drill a little bit deeper and you'll find the wheelhouse for Fantasy rookie running back value: Of the six rookie rushers who were picked on average above 80th overall, their average Fantasy production was a whopping 152.8 Fantasy points -- and that includes McFadden's injury-prone rookie season.

But there is just as good of a value following those running backs: Of the 10 rushers who were picked on average between 80th and 120th overall, their average Fantasy production was 101.9 points. That's certainly acceptable value, especially if you can get closer to that 120th overall pick than the 80th overall pick.

Rookie running backs picked after 120th overall have not fared well (see the chart). Only two have broken into 200 Fantasy point territory while another four topped 100 Fantasy points.

So if you're set on taking a rookie running back, better make it a good one; of the 16 backs picked earlier than 120th overall, 12 were first-round picks, three were second-round picks and two were third-round picks. This certainly bodes well for Spiller, Ryan Mathews and Jahvid Best.

•Rookie wide receivers have never been terribly popular Fantasy options. Calvin Johnson is the only rookie wideout who was picked above 100th overall on average, and he was a good but not great choice as a rookie in 2007 (Dwayne Bowe did better and was taken roughly 100 picks later). Every other rookie receiver in our study wasn't picked until the middle-to-late rounds, which makes sense since it's rare for a rookie receiver to make an impact.

When one rookie receiver did make a huge impact, he was barely drafted at all. Only a handful of shrewd Marques Colston owners gobbled him up in 2006 drafts, and they did it with the 201st overall pick. Now if that doesn't tell you picking rookie receivers is a guessing game, I'm not sure what will.

We did catch one trend: Rookie receivers have been making positive steps to becoming more productive in Fantasy. If you click on WR in the chart, then view each year starting in 2006, you can see the green dots advancing past the 100 Fantasy point mark. Last season four rookie wideouts topped the century mark. Why is this happening? Teams changing their offensive philosophies and becoming more pass-oriented is forcing rookies into action sooner. That, and college teams are doing better jobs of preparing their players for the pros as far as playbooks and physical preparations are concerned.

Do you have a question or a comment for our Fantasy staff? Drop us a line at dmfantasyfootball@cbs.com. Be sure to put Rookies in the subject field. You can also follow Dave via Twitter at @daverichard.

 
 
 
Player News
Mike Wallace
Wallace would 'most definitely' consider new team
Mike Wallace, WR, PIT
2/22/2012
News: In an interview with SiriusXM NFL Radio on Wednesday, wideout Mike Wallace spoke candidly about possibly signing with a new team if the Steelers do not give him the franchise tag this offseason. Wallace is scheduled to be a restricted free agent and will at least receive a first-round tender offer from the Steelers, which means a team willing to part with a first-round pick can sign him to an offer sheet. When asked if he would consider signing with the 49ers or Patriots, two teams with late first-round picks and a need at receiver, Wallace said: "Most definitely. Those are the two true playoff-caliber teams who I think that the right person and right piece to those guys will put them over the top. All they need is one more piece to any one of those puzzles on both sides of those teams. So most definitely, they're Super Bowl contenders. If I were to consider going somewhere else, those would definitely be two teams ... I wouldn't want to go anywhere and leave the situation where I'm at where I have a great quarterback and a great organization and go somewhere where I don't feel like I can succeed."
Analysis: Wallace went on to drive two points home: He feels as though he deserves a wealthy contract, and that he wants to play for a winner. The Niners and Patriots qualify, as do 2011 playoff teams like the Texans, Ravens and Bengals, all of whom have late first-round picks and an interest in improving their receiving corps while weakening the Steelers. Not many restricted free agents change teams, but the circumstances in Pittsburgh favor Wallace because the Steelers don't have a lot of cap room to allot to Wallace. Fantasy owners have come to rely on Wallace as a low-end No. 1 option but keep in mind that if he does sign a long-term deal, he will not be in a contract year in 2012, which is what he would be if he were franchised or signed to a one-year tender offer by the Steelers. It's going to get interesting starting around March 5.

Steve Johnson
No tag expected for Stevie
Steve Johnson, WR, BUF
2/22/2012
News: The Bills and wide receiver Steve Johnson are "far apart" on a contract extension and might be allowed to test free agency. The Buffalo News claims a league source told them that Johnson is not expected to receive the franchise tag. Meetings between Johnson's representatives and the Bills are scheduled for during the NFL Combine.
Analysis: Johnson just made it to 1,004 yards in 2011 with seven touchdowns, so he proved that his smashing 2010 campaign wasn't a fluke while also proving that he's not an elite NFL receiver. There could be some risk in drafting Johnson this summer in that he'll get a nice contract extension and might only be as good as he was this past season. Treat him like a No. 2 Fantasy wideout but not one worth reaching for in drafts this summer. Expect him to be taken between Rounds 5 and 7.

Jermichael Finley
Finley gets two-year deal
Jermichael Finley, TE, GB
1:01 AM
News: Green Bay signed tight end Jermichael Finley to a two-year deal on Wednesday, reportedly worth around $15 million. Finley posted career-best numbers in 2011, catching 55 passes for 767 yards. He also caught eight touchdowns from Aaron Rodgers.
Analysis: Finley did have three scores in one game last year, but the fact he's one of Rodger's favorite targets is a good sign. Only four times in 2011 did he have 10 or more Fantasy points in a game. Finley is an attractive No. 1 tight end who can be had between Rounds 5 and 6 in drafts this summer.

Cedric Benson
Sounds like CedBen's done in Cincy
Cedric Benson, RB, CIN
2/22/2012
News: Cedric Benson appeared on SiriusXM NFL Radio Tuesday night and expressed his unhappiness with where he stands with the Bengals. The running back is slated to be a free agent but told the station he has not heard from his team yet this offseason about returning. This comes on the heels of offensive coordinator Jay Gruden saying that he'd "like to have all our guys back." Benson is miffed not only with the team's silence but also with how their offense, under Gruden, worked in 2011. "I just think we didn't stick with what the offense was built on," Benson said. "Since I've been there the past four years we've ran the football to try and win games. Even when we had Carson (Palmer) and Chad (Ochocinco), we still kept a strong identity in the run game. I just feel we got away from it. We didn't let that part of the offense grow the way it could have."
Analysis: Someone should tell Benson that the reason why the offense changed gears in 2011 was because of great young talents A.J. Green and Andy Dalton, not to mention a decline in production from Benson himself. Benson's carries dipped under 300 for the first time in three seasons while his rushing yardage fell for the third consecutive season. He also caught just 15 passes for 82 yards over the course of the year, a notable drop-off from 2010. Benson scored six touchdowns but only once in the Bengals' final five regular-season games (he also scored once in the Bengals' first five regular-season games). We suspect Benson, who will turn 30, is done in Cincinnati, which means he might wind up elsewhere as a secondary back. Don't expect much from him in 2012; think middle- to late-round pick if that happens.

Hines Ward
Freeman: Ward might still retire
Hines Ward, WR, PIT
2/22/2012
News: Despite publicly stating that he has no plans to retire, Steelers wide receiver Hines Ward is still considering the option according to CBSSports.com NFL Insider Mike Freeman. Ward, who pleaded guilty Wednesday to reckless driving and no contest to a charge of failing to maintain lane as part of a plea deal in Georgia, has said he's willing to take a pay cut to stay with the Steelers and has expressed an interest in continuing his career.
Analysis: The Steelers have yet to make a decision on Ward but if they cut him loose it might be hard for the veteran to find a new team much less a prominent role in an offense.

Jackie Battle
Battle ready for free agency
Jackie Battle, RB, KC
2/22/2012
News: Chiefs RB Jackie Battle becomes a free agent in March and he’s looking forward to testing the waters. "They (Chiefs) said they wanted me back, but I was going to just see what my options were before I made that decision," Battle said on SiriusXM NFL Radio. "I don't know what their strategy is, but I'm going to go out there and look around a little bit."
Analysis: Battle had taken over as Kansas City's primary running back after All-Pro Jamaal Charles went down with a season-ending knee injury in Week 2. Battle ran for 597 yards and two touchdowns this season but didn't make a good impression while doing it. He is likely to land a backup role to Charles next season if he remains with the Chiefs. Fantasy owners should bother with him.

Matt Flynn
Jennings: Flynn will be 'outstanding'
Matt Flynn, QB, GB
2/22/2012
News: Packers receiver Greg Jennings didn't catch many passes from Matt Flynn over their time together in Green Bay but knows he'll be a good quarterback when given the opportunity. Flynn is expected to sign with a new team this offseason and at least have the chance to compete for a starting job. "Matt's going to be an outstanding quarterback in this league," Jennings told USA Today. "He's gotten a lot of attention because of his output in the games he's had. It goes deeper than that. The way he's prepared himself. The way he's handled the situation of being the backup wasn't typical. He approached every game as I saw Aaron do: As a starter. As if Aaron was not going to play and he was going to lead us to a win. What everyone saw in that Detroit game was a guy who prepared himself physically and mentally as though he was a starter."
Analysis: Flynn hasn't played much while Aaron Rodgers has shined, but when he has played he's been nothing short of fantastic: In his last two starts vs. the Lions this year and at the Patriots in 2010 he totaled nine touchdowns, 731 passing yards and two interceptions. Smart money is on Flynn landing in Miami with former offensive coordinator Joe Philbin now serving as head coach; if that happens then he'll be worth drafting late as a No. 2 Fantasy QB.

Browns
Shurmur: We can win with Colt
Browns, TQB CLE,
2/22/2012
News: Browns coach Pat Shurmur told the News-Herald of Northern Ohio that he has not given up on quarterback Colt McCoy. "I think it's fair to say (McCoy) has some things he has to improve on," Shurmur said. "They're quantifiable, whether it's footwork, a better feel for the progressions, a better feel for the targets he's throwing to. I think all that is refined when you have an offseason (program) to help. ... I think he can be very good if he plays at a high level like I think he can and makes the improvements he can to help us put the ball in the end zone [to] win football games. I'm expecting that he will. The thing that's encouraging to me is he a guy you know is going to work at it."
Analysis: We don't buy it. McCoy was essentially handed the starting job with the Browns last year and completed 265 of 463 passes for 2733 yards and 14 touchdowns in 13 starts. With the Browns getting the chance to improve at quarterback this offseason, we think McCoy might wind up as the backup in Cleveland. If that happens, then it makes sense that Shurmur speaks glowingly about his passer. We'll see what happens, but McCoy shouldn't be on your Fantasy radar unless in deep leagues that start multiple quarterbacks.

Bradie James
Cowboys to part ways with two LBs?
Bradie James, ILB, DAL
2/22/2012
News: Cowboys executive vice president Stephen Jones hinted that linebackers Keith Brooking and Bradie James might be done with the team. "Bradie and Brooking are two of the best leaders, personalities I have ever had the pleasure of being around," he said Tuesday according to the Dallas Morning News. "They're great guys. Unfortunately, all good things come to an end. That's what we've got to decide. But no one respects those guys more than we do, our family does, than the Cowboys do. Obviously when you make a decision to continue or discontinue, it is a big one."
Analysis: Both James and Brooking admitted before the end of last season that they figured their time with the Cowboys was up. Both had 50 or fewer total tackles last season and are likely going to get phased out because of their age and declining skills.

Jimmy Clausen
Clausen a cap casualty in Carolina?
Jimmy Clausen, QB, CAR
2/22/2012
News: The Charlotte Observer reports that the Panthers might waive QB Jimmy Clausen to save just over $900,000 in salary cap space. Clausen has been replaced by Cam Newton as the starting quarterback in Carolina.
Analysis: Clausen didn't play at all in 2011 and has dim prospects for 2012.

 
 
 
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