Yup, things are definitely changing in Northeast Ohio.
The Browns cleaned house this offseason, canning head coach Rob Chudzinski and his staff after just one year, then removing team CEO Joe Banner and general manager Mike Lombardi. Ray Farmer, a long-time NFL personnel man, was named their new general manager, and soon after the team hired long-time defensive coordinator Mike Pettine as head coach. Both moves have been met with some skepticism but both men have done a nice job so far.
The Browns made quite a splash in free agency, signing linebacker Karlos Dansby, safety Donte Whitner, running back Ben Tate and receivers Andrew Hawkins, Nate Burleson, Earl Bennett and Miles Austin. Why all the receivers? Because last year's breakout sensation, Josh Gordon, is reportedly looking at a long suspension for a third violation of the league's substance abuse policy. After he put up 1,646 yards on 87 catches with nine scores while catching passes from a terrible collection of quarterbacks, the belief was that he would continue dominating. But who knows if he'll play? Maybe the Browns know he won't and that's why they added all those receivers.
But there's no doubt that the Browns' biggest splash of all wasn't a free agent or a receiver. It was a quarterback -- a controversial, playmaking quarterback named Johnny Manziel. The outgoing gunslinger out of Texas A&M is small in size but big in the spotlight as he gets attention wherever he goes. He also was one of the most polarizing college football players -- able to make amazing plays and produce a bumper crop of stats despite lacking in size and mechanics.
Opinions on whether or not he'll succeed in the pros range all over the map -- some people think he's a bust, others think he's a leader who could make a Super Bowl run. The Browns are hoping it's the latter.
Buckle up, Cleveland. It's going to be an interesting ride.
Long-term investment ... Johnny Manziel
The Browns are insisting that Brian Hoyer has a good chance to begin the season as their starting quarterback. That might be reason enough to not draft Manziel in a standard seasonal league. But even if Manziel gets on the field for the Browns, he'll have a wide receiving group that is void of playmakers until Gordon comes off the suspended list. If that lasts for the entire 2014 season, there won't be many good reasons to even claim Manziel off waivers during the Fantasy season. The real value for Manziel is in long-term formats like dynasty and keeper leagues. Once he's entrenched as the starter with an elite receiver like Gordon reliably on the field, the potential for Manziel will be sky-high. It seems unlikely such potential will be realized early on this season, so don't draft him.
Don't overrate him ... Ben Tate
Tate has a wonderful opportunity in Cleveland, but he's had mixed results with wonderful opportunities in the past. Take last year for instance -- he started the last six games of 2013 with the Texans and had a game way over 10 Fantasy points, another with 10, another with nine and three more with five or fewer. Maybe you could blame that on playing in an offense with a suspect passing game, but how might you classify the Browns' pass game this fall?! He also dealt with injuries then, but he's dealt with injuries throughout his career. And the Browns drafted a running back with plenty of potential in Terrance West -- there's no guarantee that he doesn't end up leading the way at some point this season. The best way to view Tate is as a back who should be able to grind his way to some nice totals assuming he stays healthy. The middle of Round 4 would be the earliest to consider taking Tate (with a ninth-round pick on West to back him up).
Sleeper ... Andrew Hawkins
|Willis McGahee||146 (138 car., 8 rec.)||20.1%|
|Chris Ogbonnaya||97 (49 car., 48 rec.)||13.3%|
|Josh Gordon||92 (87 rec., 5 car.)||12.6%|
|Jordan Cameron||80 rec.||11.0%|
|Edwin Baker||51 (43 car., 8 rec.)||7.0%|
|Fozzy Whittaker||49 (28 car., 21 rec.)||6.7%|
Look, somebody's going to have to catch the ball in the Browns offense besides tight end Jordan Cameron (more on him later). Nate Burleson has a history of breaking things and is more of a wise old owl than a speeding eagle. Miles Austin has slowed down over the years and has a series of hamstring problems. Charles Johnson has interesting measurables but no experience. Earl Bennett has experience but is otherwise uninteresting. And Gordon is expected to be suspended. Here's what's cool about Hawkins: He's the guy the Browns targeted in restricted free agency, proof that they have an idea of how they want to use him. And Hawkins is speedy, a factor that always helps. It's also cool that owners can draft Hawkins with a late-round pick in standard leagues and a mid- to late-round pick in PPR leagues. He's not a big guy (5-foot-7, 180 pounds) and there's an injury history that has to be considered (he missed eight games last year) but with such a late pick, owners can overlook that for a chance at getting a highly-targeted receiver.
Being the Browns means always having a tough schedule thanks to two games each against the Steelers, Ravens and Bengals. Those opposing defenses should be a challenge against the run, but against the pass they have some holes. Expect a tough start for the run game as Cleveland opens at Pittsburgh, then vs. New Orleans and Baltimore before an early Week 4 bye. The silver lining is that three of the Browns' next four games are against the Titans, Jaguars and Raiders, three defenses expected to be pretty soft. But after that it doesn't look good for the Browns, as every opponent from Week 9 on should provide a semblance of a challenge. Because of that early bye and the relatively safe matchup in Week 5, we're ballparking Manziel's first start for Oct. 5 in Nashville.
Training camp battles
Does Manziel have a chance to start in Week 1? Of course there's a chance, but it will take a major demonstration of knowing the playbook and playing better than Hoyer. We haven't seen Hoyer play at a high level for more than a couple of games, and he's coming off of a torn ACL. So it's not like he's going to be handed the starting job either. But Hoyer does have NFL experience and the Browns start the season with a tough schedule. Those factors help Hoyer have a leg up on Manziel to begin the season as Cleveland's starter.
How will the WR depth chart shake out? No one expects Gordon to be available in Week 1 because of a looming suspension. Hawkins, Burleson and Austin are all new to the Browns and learning the team's new playbook. Hawkins seems like the best fit for the slot and anywhere else on the field they can hide him. Austin and Burleson seem like the best outside receiver fits. But younger players like Charles Johnson and Travis Benjamin along with veteran Earl Bennett will push hard for playing time. This is a mess, but one worth keeping tabs on if only to have some names in mind for your late picks.
Is Justin Gilbert a Week 1 starter on defense? Not every first-round cornerback comes into the NFL and plays well right away (isn't that right, Dee Milliner?). There are high hopes for Gilbert to assimilate into the Browns defense quickly, particularly because he was a Top 10 pick. But here's news for you: If Gilbert ascends to the starting lineup and plays like a veteran, this defense will be tough to poke holes in assuming it stays healthy. The cornerback spot opposite Joe Haden is one of two big question marks the Browns defense has going into camp -- far fewer questions than the franchise normally has.
Gordon wasn't the only breakout pass catcher for the Browns last season -- Jordan Cameron also posted blow-away career-high numbers with 80 grabs for 917 yards and seven touchdowns. How he delivered those stats might not have been consistent (only five games with 10-plus Fantasy points including three in the first four weeks), but after being as productive as he was with a litany of mediocre quarterbacks suggests that he could deliver even more statistically. The Browns have upgraded at quarterback and if Gordon's out for a while, Cameron should be a consistent target in the passing game. Kyle Shanahan is the new offensive coordinator in Cleveland and while he doesn't have as prolific a track record with tight ends that former playcaller Norv Turner had, he still has utilized his tight ends well over his last six seasons. That should help Cameron plenty. Expect another big year for Cameron, one in which he eclipses his career-bests from a season ago. Consider him a Top 5 tight end worth a pick in Round 6 or 7.